A Word from Julia Hinson – Lead Designer: Fall Line Creative
Fall Line Creative is excited to partner with DS Murphy on their rebrand because of the company’s commitment to providing excellent work, and their passion for serving the people and communities they work with. We are excited to help level up the company’s look while honoring the values that got them to this point!
Fall Line Creative is a branding studio operating out of Pinehurst, North Carolina, but serving businesses nationwide. Fall Line specializes in creating brands and rebranding small and medium-sized businesses. The process involves a brand strategy section, in which we hear about the story of the brand, the needs for the business, and what goals need to be accomplished to create a successful project. Then, we explore every avenue to find the most effective solutions for each company we work with. We make sure to find the best ways to present your brand as authentically as possible, while still remaining true to the target audience.
Fall Line Creative is named after the geographical phenomenon that stretches across Georgia. Chris Seabrook from the Atlanta Journal Constitution writes, ““At the Fall Line, the hard crystalline rocks of the Piedmont meet the softer, more erodible rocks of the Coastal Plain. Twenty miles wide in some places, the Fall Line is quite obvious to observers on the ground. Along much of its length, it declines steeply in elevation. Where streams cross it, waterfalls and rapids develop. Hence, the name Fall Line.”
At Fall Line Creative, we believe that honoring your roots is crucial, both in your business and in your own story. Staying humble and knowing where you came from as you strive for success, while looking forward to the goals in your future. Your past and your future meet here, in the moment where you decide to elevate your business. This is what branding should do for your business and what we strive for when working with clients. Here at Fall Line Creative, we design brands that speak to where your business came from and become a catalyst for deep rooted evolution and radical progress